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Construction Life
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Ottawa, Canada · Est. 2024
From framing crews across Canada to founding companies that change how the industry works — and telling the real stories along the way.
"I build things. With my hands, with a team, with code — and now, with a camera."
I came to Canada as a carpenter. Not as a founder, not as an influencer — as a guy who showed up early, worked hard, and learned everything about how buildings actually get built.
Over a decade on framing crews across the country gave me something no MBA could — I understand the people who build this country from the inside. Their reality, their language, their grind.
Now I'm channeling all of that into companies, content, and community. For the workers who build everything and get remembered by nothing.
Construction technology built for immigrant and Latino workers — apps, community, and tools the industry never gave them.
Quality residential framing. A decade of craft, now formalized — every build treated like it's the one people will live in.
Multilingual construction education & entertainment. For the crews that built your city, made by someone who was one of them.
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Buildings don't remember who built them. We do.
— Shabba, OnSite Club
"Whether it's a project, a collab, or a conversation — I'm always open to things that build something real."